Easy Ways to Stay Top of Mind with Prospects
Saturday, February 28th, 2009How do you practically stay in touch (and stay top of mind) with your most important clients? You know the need to maintain and develop good relationships with them, but time is precious. A good frequency marketing campaign can save time and help grow profits.
Programs designed to enhance the value of your business in the clients eyes are important. Regularly scheduled communications, over a period of time, are key as you carefully build and develop quality relationships.
Targeted email or direct mail programs have their place, but unexpected handwritten notes and cards are cherished in this cold, fast society that we work in. The expense and time required is low so savvy companies can easily add this method to their marketing mix.
Unlike broad reach campaigns, content for a handwritten note should be more personal than a conventional direct mail piece. Just consider all of the possible reasons you might reach out to a customer or prospect.
Thank you notes. Theyre not just for gifts anymore. Consider:
* Inviting us to the concert Friday night
* Donating to my schools auction
* Emceeing the basketball awards dinner
Schlagworte: birthday cards, business, customer appreciation, customer relations, customer service, Gifts, greeting cards, handwritten notes, keep in touch, marketing, thank you notes, top of mind,
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