Why Did You Start Your Gift Basket Business??

I originally started my Gift Basket Business because I wanted to make my life simpler. For years, I was spending over two hours a day commuting to a corporate job. I felt the need to channel my creative side, while still using my business experience. I wanted to have more hours at home with my children, and be in charge of my own success.

How Did You Start Your Gift Basket Business?

I researched the Gift Industry and Gift Basket business for several years before I finally took the plunge, and started my own business in a retail storefront. At the time, the internet was not the huge presence it is now, so I felt to reach the greatest number of customers, a retail setting would be best. The first three years were challenging in respect to learning how to manage inventory, marketing, and developing relationships with wholesale suppliers that I could count on for a ‘rush shipment’.

How Did Your Gift Basket Business Grow?