The term ‘printing’ may be explained as the procedure of creating lettering and pictures, usually using ink and paper via a printing press. The science of printing has really advanced and progressed over the years. Screen-printing, in all of its various forms, is a popular technique.

Screen-printing, also referred to as silk screening, is a method that is best for surfaces that are relatively flat. In this process, fine mesh or a screen is tightly stretched over a rigid frame, with the screen masking areas which will not be printed. In order to make a print, the screen is placed atop the item that is to be printed; then a blob of thick ink is applied. Next the ink is pressed through the screen with the assistance of a squeegee. The ink adheres to the unmasked area, thereby creating the print, and the masked area is screened from ink penetration. After this, the printed item goes through a heated tunnel that dries the ink so that items can be stacked or put into packages.

When more than one color is involved, the process is repeated, utilizing different screens. So, four screens would be necessary for a four-color print; they can be placed on a rotary press or done by hand, allowing each color to print in its proper place.

Button badges and clothing are examples of excellent promotional or corporate gifts. This is because they are seen by many more people than just those you give them to. If they are given out during sporting events, at the beach, at large company functions, or any other place where a lot of people will attend, they are the most perfect way to promote your company or brand.

Corporate gifts like button badges go hand in hand with company sponsored events. If a big community event is being planned by your company or business, such as a company picnic, you should know there should be enough button badges and promotional clothing to be distributed. It is usual that people who go to such events automatically expect that they will be given items such as button badges and other promotional products. They will most likely end up thinking negatively of your business if they do not get such items.

Button badges & name tags portray an important function. This makes people identifiable, and at the same time it draws attention to your logo. If you create a button badge or name tag, put your logo on it. This not only gives you an opportunity to advertise your brand; it also makes everybody feel that they are part of the same event.

A lanyard is simply a device that allows you to secure something to your person so that you have easy access to it such as an identity card or event name tag. Commonly, a lanyard can be worn around the neck, but can also be worn on the arm, waist or wrist.

Usually, lanyards are made out of a cord; cotton, nylon, or polyester twill. Several different lanyards are made out of PVC, satin, denim, fleece or even leather.

There are a few options to attach your item to the lanyard. Bulldog or alligator clips, swivel hooks (plastic or metal), spring hooks or split rings, are a few of the ways.

Nowadays, a lot of people make use of lanyards. Lanyards have become very popular these days. It’s possible as you walk down the street to often be able to say ‘hi’ to so many people if you want and call them by their first name because they are wearing their work identity cards around their necks with their names clearly showing. They become welded almost to their body!

Pens are small, fairly cheap but in respect to using them for gifts they don’t get disposed of till they have been fully used, giving them a life of 1 – 2 months depending on usage. They are a perfect present, because they of their versatility.

These days, black ballpoint pens are the most popular ink colour; most pen makers would attest to that. When you are looking for advertising exposure the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.

Black ballpens are the most preferred amongst sales people and office workers but blue is next in line in popularity. Odd & interesting colours such as orange or pink can also be used, but are of little usableness. They’re best for children’s wear businesses or party-hire companies. After all, practicality is the issue, so a gift pen with black or blue ink is your best option.

When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of its appearance.

Screen printing is a printing process that makes use of a woven mesh to hold an ink-blocking stencil. The attached stencil outlines the open areas of the mesh that transfer ink in the form of a sharp-edged image on the surface that is to be printed and this surface is called substrate. On the screen stencil, a squeegee or roller moves and pumps the ink on the open areas that are to be printed with that particular color.

Silk screening or serigraph also involves screen printing. In this, the stencil method of the print making imposes a design on the screen of silk or any other fine mesh and the empty areas are covered with an impermeable substance while the ink is put on the printing surface through the mesh. The silk printing was the traditional method but now it has been replaced with the polyester for screen painting.

During the reign of Song dynasty in China, the screen printing appeared in the recognizable form. Japan and other Asian countries started using this printing method and advanced it further by using this in conjunction with paints and block printing. Asia introduced screen painting to the Western Europe in the late 1700s but screen painting was not used widely in the Europe due to unavailability of silk mesh here and it started gaining wider acceptance when silk mesh on trade with Asia became easily available and also, other mediums that could be used were developed.